Who and what to look for and who and what to avoid when making your selections this season
The kids are on holiday and the Olympics in full swing, but the Premier League is waking from its summer slumber to kick off again.
And that means its time to pick and fine tune your fantasy football team.
There are many different versions competing for players but most follow a similar pattern: the wannabe manager picks a squad of players within a set budget and then sits back and hopes for the best.
Competitors are awarded points according to how their selections perform each week and have the option of transferring players in and out of the squad, as well as adjusting the formation and starting XI from week to week.
The most popular game is the Fantasy Premier League, run by the league itself, which has some three million users.
So what should prospective fantasy manager consider when picking their squad and who are the players to watch this season?
Pick players who play: No matter how well someone played at the Copa America, the Under-21 Championships or last season, if they are not guaranteed first-team game time there is little point in having them in the squad. Who will be first-choice striker at Liverpool, for example, and how will Manchester United's midfield look this season now Paul Pogba and Henrikh Mkhitaryan have rolled into town?
Check the fixtures: This is an important consideration at the start of the season, says Tom Meltzer of The Guardian. It allows managers to pick a solid team that will perform well at the outset and which can be tinkered with once the season starts to take shape. lean towards players whose teams have a relatively easy start.
Avoid new signings: This is generally good advice, a fantasy football writer who has written books on the subject tells TheWeek.co.uk. It is impossible to know how new arrivals will settle into the English game or their new club. Fernando Torres at Chelsea and Mario Balotelli at Liverpool are cases in point. However, a massive new signing such as Pogba at Man United or Granit Xhaka at Arsenal is almost guaranteed a run in the side.
Don't rely on one or two star performers: The "Zidanes y Pavones" approach had mixed results at Real Madrid and is not the best way to pick a fantasy team neither. A handful of big names leavened with cheap no-hopers will not produce the goods. "You want 11 players a week who can and will deliver points," says Meltzer. "This means that it is all about finding good value: think points-per-million, not just points."
Don't be loyal: There is a temptation to pick players from the club you follow, which makes some sense as you probably know more about them. But picking your favourites does not always work and if they fail, you must be prepared to ditch them. Chelsea fans who held onto Eden Hazard but turned up their noses at Dimitri Payet last season would not have fared well. Likewise, Man Utd fans who kept faith with Wayne Rooney could have been enjoying the points scored by, say, Harry Kane.
Use transfers: You can't control injuries or form, but most games give you regular transfers and it pays to use them. "Keeping a close eye on your team every week is the single biggest thing you can do to boost your fortunes, as rival managers will soon start haemorrhaging easy points by neglecting to swap out players who are injured, suspended and so on," says website Trusted Reviews.
Handy hints:
Look at set pieces: Knowing which players will be taking the penalties, free kicks and corners is very useful as they have the potential to score more goals and assists. There is a list of who does what for each team at Fantasy Football Scout, a website that is a must read for serious managers.
Study positions: TheWeek.co.uk's fantasy expert says looking for players who have been wrongly classified can pay dividends. Defenders operating in midfield and midfielders playing up front can add real value. Anthony Martial of Manchester United is a case in point. Like Hazard at Chelsea and Alexis Sanchez at Arsenal, he is listed as a midfielder by Fantasy Premier League. Likewise, players such as "Eric Dier and N’Golo Kante are popular picks due to their budget-friendly price tags but offer little attacking threat from the centre of the park," says FourFourTwo. "Focusing on the goal-getters or raiding defenders should reap greater reward."
Check valuations: Price tags and popularity often reflect a player's efforts the previous season. Last year, Riyad Mahrez and Dele Alli came cheap; this year, they will cost the same as Pogba and Mesut Ozil. One the other hand, a talented player can endure an injury-ravaged or unlucky season and that can leave them undervalued. Alex Oxlade-Chamberlain is cheaper than Samir Nasri and Saints striker Charlie Austin is cheaper than Wilfried Bony of Man City - Danny Ings of Liverpool is cheaper still. Perennial crocks (Andy Carroll, anyone?) should be treated with caution, however.
Home and away rotation: When selecting non-core players who will drop in and out of the team from week to week, it is worth choosing from teams with alternating home and away schedules. That way you can make sure that, for example, your weakest (and cheapest) defender is always playing at home.
Look at promoted clubs: Cut-price gems can be found in the ranks of the promoted teams, particularly if the player is new to the Premier League. It is a risk, and defenders are best avoided, but a newly promoted player can make a big impact for relatively little outlay, says our expert.
Check websites: There are plenty of experts out there crunching the numbers. Many of the sites have their own scouting reports and they are worth following.
The Week's top picks for 2016-17:
Goalkeepers:
With only £1.5m difference between the top and bottom of the market there is no need to skimp.
The popular choice: David de Gea (Manchester United)
Solid citizen: Jack Butland (Stoke)
Fingers crossed: Eldin Jakupovic (Hull City)
Defenders:
The popular choices: Hector Bellerin (Arsenal), Toby Alderweireld (Spurs)
Solid citizens: Luke Shaw (Manchester United), Ramiro Funes Mori (Everton)
Fingers crossed: Reece Oxford (West Ham), Emilio Nsue (Middlesbrough)
Midfielders:
The popular choices: Dimitri Payet (West Ham), Riyad Mahrez (Leicester City)
Solid citizens: Yannick Bolasie (Crystal Palace), Christian Eriksen (Spurs)
Fingers crossed: Alex Oxlade-Chamberlain (Arsenal), Dan Gosling (Bournemouth)
Strikers:
The popular choices: Sergio Aguero (Man City), Zlatan Ibrahimovic (Manchester United)
Solid citizens: Charlie Austin (Southampton), Romelu Lukaku (Everton)
Fingers crossed: Andre Gray (Burnley), Danny Ings (Liverpool)